Facebook & Instagram Ads Swipe File
Copy-ready templates · 30 ads · Free
30 ad copy templates (headline + primary text) for five types of business. They're starting points to adapt, not guaranteed winners: test at least two versions of each.
How to use this
- Pick two templates for your business type and fill in the brackets.
- Pair each with a clear image or short video of the real product or service.
- Run them side by side and keep the one that brings more leads or sales.
Fashion stores (6)
- 1.Headline: New drop: [collection] · Text: [Number] pieces, limited sizes. Shop before they're gone: [link].
- 2.Headline: Your [occasion] outfit, sorted · Text: Dresses from [price], delivery in [time] to [area].
- 3.Headline: As worn by our customers · Text: Real customers, real fits. Find your size: [link].
- 4.Headline: [Style] made for [climate/lifestyle] · Text: Breathable [fabric], easy to style, made in [place].
- 5.Headline: Free delivery this weekend · Text: Orders over [amount] ship free until [date].
- 6.Headline: Still thinking about it? · Text: The [product] you viewed is back in stock in [size].
Real estate (6)
- 1.Headline: [Bedrooms]-bed in [area] · Text: [Key feature], [key feature]. Book a viewing this week: [link].
- 2.Headline: New listing: [property type] · Text: [Price/price range]. See photos and floor plan: [link].
- 3.Headline: Selling your home in [area]? · Text: Get a free valuation from a local agent: [link].
- 4.Headline: Off-plan in [location] · Text: Payment plan over [months]. Download the brochure: [link].
- 5.Headline: Renting in [area]? · Text: [Number] verified homes available now. Filter by budget: [link].
- 6.Headline: Virtual tour available · Text: Walk through [property] from your phone, then book a visit.
Restaurants & hospitality (6)
- 1.Headline: Tonight's special: [dish] · Text: Book a table or order for delivery until [time].
- 2.Headline: Table for [number]? · Text: Reserve online in 30 seconds: [link].
- 3.Headline: Party trays for [occasion] · Text: Feeds [number], order [time] ahead: [link].
- 4.Headline: Weekend brunch is back · Text: [Time], [highlights]. Book now: [link].
- 5.Headline: Stay [nights], save on [offer] · Text: Book direct with [hotel] for [benefit].
- 6.Headline: New on the menu · Text: [Dish], made with [ingredient]. Available from [date].
Clinics & services (6)
- 1.Headline: Book a [service] in [area] · Text: Appointments this week. [Insurance/HMO] accepted.
- 2.Headline: [Problem]? We can help · Text: Speak to a [professional] today: [link].
- 3.Headline: First visit? · Text: Here's what to expect at [clinic], and how to book: [link].
- 4.Headline: Same-week appointments · Text: Choose a time that suits you online.
- 5.Headline: Meet Dr [name] · Text: [Specialty], [years] years' experience. Book a consultation.
- 6.Headline: Don't wait on [issue] · Text: Early check-ups make treatment simpler. Book now.
E-commerce (6)
- 1.Headline: [Product] that [benefit] · Text: Order today, delivered by [day]. [Payment options].
- 2.Headline: Bestseller back in stock · Text: [Product] sold out last month. Get yours: [link].
- 3.Headline: Bundle & save [amount] · Text: [Item A] + [item B] for [price] this week only.
- 4.Headline: Pay on delivery available · Text: Shop [category] with no risk in [area].
- 5.Headline: Forgot something? · Text: Your cart is saved. Complete your order in one tap.
- 6.Headline: See it in action · Text: [Short demo]. Shop now: [link].
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