The Nigerian Business Digital Checklist

Interactive checklist · 47 checks · Free

47 checks across the five places customers find, judge and contact a business online. Tick what you already have; the gaps are your to-do list, in order.

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How to use this

Go through one section at a time and tick only what is true today.
Fix unticked items in the order they appear: earlier sections affect everything after them.
Repeat the checklist every three months.

Google presence (8 checks)

Your Google Business Profile is claimed and verified
Business name, address, phone and hours are complete and correct
The primary category matches your main service
At least 10 good photos (outside, inside, team, products or work)
You reply to every review, good and bad
You ask happy customers for reviews with a direct review link
Services or products are listed in the profile
Searching your business name shows your website on page one

Automation (9 checks)

A WhatsApp Business greeting message is set up
An away message tells people when you'll reply outside business hours
Quick replies exist for your five most common questions
Chats are labelled (new lead, hot lead, customer, follow-up)
Website form submissions go straight to your phone or CRM
Appointments or orders trigger an automatic confirmation
Customers get a reminder before appointments or deliveries
Happy customers automatically get a review request
Leads who don't reply get at least one follow-up message

Ads & growth (8 checks)

You know your average order or customer value
You know roughly how much you can spend to win one customer
The Meta pixel and/or Google tag is installed and tracking key actions
Each ad sends people to a page that matches the ad's offer
You test at least two versions of each ad
You retarget people who visited your site but didn't buy
You check results weekly against leads or sales, not just clicks
You collect emails or WhatsApp opt-ins so you can market again for free

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