50 Instagram Caption Templates for Every Business

Copy-ready templates · 50 captions · Free

50 fill-in-the-blank caption templates. Replace everything in [brackets], keep it in your own voice, and always end with one clear next step.

How to use this

1.New in: [product]. [One sentence on what makes it different]. Available now: [link/DM].
2.If you've been looking for [problem it solves], meet [product].
3.3 ways to use [product]: 1) [use], 2) [use], 3) [use]. Which one is you?
4.Restocked! [product] sold out last time. Get yours before [date].
5.Behind the scenes: how we make [product], from [start] to [finish].
6.[Product] in [colour/size]. Tap to shop or send us a DM to order.
7.Gift idea for [occasion]: [product]. We'll wrap it for you.
8.What's in the box: [list]. Everything you need to [result].
9.Customer favourite this month: [product]. Here's why: [reason].
10.Small batch, made in [city]. [Product] is back for a limited time.

1.Before you book a [service], ask these 3 questions: [q1], [q2], [q3].
2.What happens during a [service] with us, step by step: [steps].
3.Not sure if you need [service]? Here are 3 signs: [signs].
4.Meet [team member], who handles [service]. Fun fact: [fact].
5.This week's availability: [days/times]. Book via the link in bio.
6.The most common question we get about [service]: [question]. Answer: [answer].
7.A [service] for [audience] who want [outcome] without [pain].
8.Our process in 30 seconds: [step 1] → [step 2] → [step 3].
9.Prices start from [price]. What's included: [list].
10.Myth: [common belief]. Truth: [what actually happens].

1.This or that: [option A] or [option B]? Tell us in the comments.
2.Finish the sentence: The best thing about [topic] is…
3.What should we create next: [idea A], [idea B] or [idea C]?
4.Be honest: how do you usually [habit related to your product]?
5.Rate this [product/look/dish] from 1 to 10.
6.What's one question you've always had about [topic]? We'll answer the best ones.
7.Tag someone who needs [product/service] this week.
8.Which would you choose for [occasion]: [option A] or [option B]?
9.What's your biggest challenge with [topic] right now?
10.Caption this photo. Best answer wins [small reward].

1.[Offer] until [date]. Use code [CODE] at checkout or mention this post.
2.Only [number] spots left for [service/event] on [date]. Book now.
3.Free [extra] with every order over [amount] this weekend.
4.Launching [date]: [new product/service]. Turn on notifications so you don't miss it.
5.Last chance: [offer] ends tonight at [time].
6.Bring a friend: you both get [benefit] when they book.
7.Bundle and save: [item A] + [item B] for [price].
8.Now delivering to [area]. Order by [time] for [same/next]-day delivery.
9.New customers: [welcome offer]. Just send us a DM with [keyword].
10.Pre-orders open for [product]. Reserve yours with a [deposit].

1.I almost gave up on [business] in [year]. Here's what changed: [story].
2.The first customer who ever [moment]… [story and lesson].
3.Nobody tells you this about running a [type] business: [truth].
4.We got this wrong for [time]. Here's what we learned: [lesson].
5.Why we started [business]: [personal reason].
6.A day in the life at [business]: [timeline].
7.The story behind our name: [story].
8.What [number] years of doing [service] taught me about [topic].
9.The hardest week we've had, and what got us through: [story].
10.This message from a customer made our day: [message, shared with permission].

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