Profitability

Profit analyzer

Enter one period's numbers. Everything below is calculated from your inputs only, and each line shows its formula. Sales tax/VAT you collect for the government should be left out of revenue.

Period

Sales

USD

Excluding tax/VAT

USD

Overrides orders × AOV

USD
USD

Cost per order

USD

What you pay the supplier

USD
USD

What you pay, not what you charge

USD

Fees

%
USD
%
USD

For this period

Marketing & overheads

USD
USD

Optional, for ROAS

Optional, for CAC

USD

Staff, rent, software

USD

Results Your figures

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Net profit

$0.00

Net margin

—

Contribution per order

—

Break-even orders

—

Gross margin

—

Contribution margin

—

CAC

—

ROAS

—

Still needed: Number of orders, Average order value or revenue.

    Profit and loss

    Profit and loss for Last 30 days
    Gross revenueOrders × average order value (or the revenue you entered)$0.00
    Net revenueGross revenue − discounts − refunds$0.00
    Cost of goodsOrders × (product cost + packaging)$0.00
    Gross profitNet revenue − cost of goods$0.00
    Payment feesNet revenue × payment % + orders × fixed fee$0.00
    Platform feesNet revenue × commission %$0.00
    Shipping & fulfilmentOrders × shipping per order$0.00
    DutiesOrders × duties per order$0.00
    AdvertisingAs entered$0.00
    Contribution profitGross profit − variable costs − advertising$0.00
    Fixed & other costsFixed costs + subscription + other$0.00
    Net profit (estimate)Contribution profit − fixed and other costs$0.00

    Want to check one product before you stock it? Use product research. To find why orders are low, try the sales diagnosis.